It also offers a secure file transfer system, making it a safe choice for sharing confidential data. WeTransfer allows users to send files up to 2GB in size, with a paid plan that allows for files up to 20GB. It was founded in 2009 and has quickly become a go-to choice for businesses and individuals looking for an easy way to send large files. Now let’s see how far they will go.WeTransfer is a popular online file sharing service that allows users to send large files quickly and securely. Kittl is another startup that is trying to unbundle Adobe’s creative product suite. as two companies that have employees using Kittl internally.Ĭompanies like Figma, Canva and also PhotoRoom on mobile have proven that there’s room for innovation against Adobe. The company names Netflix and Warner Bros. Kittl has reached more than a million users and is slowly getting some traction from B2B clients. “The designer can focus more on the strategy and improve the whole graphic file.” “What that actually allows is that the designer can focus more on their actual work again, so they don’t need to focus on all the manual steps, like getting an image here, getting an illustration there, writing some text here,” Heymann said. The company relies on various AI models through Stability AI’s or OpenAI’s APIs as well as its own in-house technology. More recently, Kittl added AI-based features, such as an AI background remover and generator, a built-in AI image generator. When you’re done, you can export your design as an image or a vector-based file. You can also add your own text and style it based on your needs. When you start from a template, you can change the colors and adjust the existing elements in the design. The company also has a wide range of design templates with users contributing to this collection with new templates. It lets you create logos, T-shirt designs, cards, social media posts and more using a built-in illustration library and a collection of copyright-free photos as starting points. Kittl wants to combine all these features in a single tool. When you have your file, you make an export, you upload it to WeTransfer, you share it to a client and you have a feedback loop,” Heymann said. You work in Illustrator, you buy stock footage, you create a graphics file, then you browse Pinterest for inspiration. “As a designer, you usually use multiple tools. The company lets you create an account for free, but you have to subscribe to access all product features. The company is trying to build a design tool that is more powerful than Canva and that doesn’t carry all the legacy of Adobe’s applications. Kittl essentially wants to nail down the middle of the market. Compared to Canva, Kittl “offers a broader feature set and it allows you to have access to the actual graphic file,” Heymann said. And according to a recent report from Bloomberg, Canva is said to be raising a $1.5 billion round at a $26 billion valuation.Ĭompared to Adobe’s apps, “if you just think about exporting something from Illustrator, it’s a headache,” Kittl co-founder and CEO Nicolas Heymann told me. On the other hand, Canva has challenged Adobe on the lower end of the market with popular and easy-to-use design tools. On the one hand, Adobe has been around for a few decades with industry-leading creative apps, such as Illustrator and Photoshop. The Berlin-based startup has been working on a graphic design tool that you can use in your web browser without having to install an app.Īt this point, you might think about two competitors. Just a year after raising $11.6 million, Kittl raised another $36 million in a Series B round led by IVP with some existing investors participating once again.
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